Creating a landing page
As soon your content is registered with Crossref, users will be able to retrieve identifiers and create links with them. Crossref DOIs must resolve to a landing (or response) page that you maintain.
A landing page is a web page that provides further information to someone who has clicked on a DOI link to help them confirm that they are in the right place.
Landing pages for published content
The landing page for published content should contain:
- Full bibliographic information: so that the user can verify they have been delivered to the correct item
- The DOI displayed as a URL: so that if a reader wishes to cite this item, they can just copy and paste the DOI link (learn more about our DOI display guidelines)
- A way to access the full-text of the content: It’s acceptable for the full text to be behind a login or paywall - this is fine as long as the landing page is accessible to everyone. A DOI can resolve to the HTML full-text of the content, and if this page includes the criteria above, a separate landing page is not necessary. It’s not good practice to link directly to a PDF however, as it will start downloading when the DOI is clicked.
Here are some examples of landing pages for published content:
Many Crossref journal DOIs resolve to an abstract.
And a little more for preprints
As well as the criteria above, a preprint landing page should also prominently identify the content as a preprint and include a link to any AAM or VOR. This information should be above the fold.
Landing pages for grants
The landing pages for grants should contain:
- Information about the grant so the user can verify they’ve been delivered to the correct item
- The DOI displayed as a URL - learn more about our DOI display guidelines.
Here are two example landing pages for grants: https://doi-org.turing.library.northwestern.edu/10.37717/220020589 and https://doi-org.turing.library.northwestern.edu/10.35802/107769.
